Aim for 0.1x Growth

Post by Pete Wailes

In development circles, there's the concept of the "10x engineer". That is to say, the best of the best, who by virtue of their excellence are 10x more productive than average. The problem is, productiveness doesn't scale. Complexity adds inertia, and inertia is logarithmic in scale, not linear. A company…

A Narrative of Hope

Post by Pete Wailes

I was thinking about headlines and book titles the other the other day, and it spawned a thought which I thought I'd follow up on. To what extent can the winners of politics be predicted using their slogans? Well, here's some of the most successful political campaign slogans for the…

Things are Actually Complicated

Post by Pete Wailes

Design is not veneer. Driving faster isn't just about velocity. Flying to the moon wasn't just about rockets. SEO is more than link volume. 1+1=2 isn't easily provable. It's hard to know why we like what we do. English has more words than you know. As it turns…

Brand Truth

Post by Pete Wailes

There's a lot of talk about transparent, open & authentic communications nowadays. To me, the end goals of this discussion can be summed up thus: Honesty in brand to the consumer This is, of course, vital (and always has been). However, in a world where everyone has personalised their media…

Goldfish Advertising

Post by Pete Wailes

How many ads can you remember? How many do you think you've seen? How many did you care about; which ones made you feel something? The first number is fairly small. The second is vast beyond belief. The third is trivially miniscule. £18.3 billion is spent on all forms…