Design is not veneer.
Driving faster isn't just about velocity.
Flying to the moon wasn't just about rockets.
SEO is more than link volume.
1+1=2 isn't easily provable.
It's hard to know why we like what we do.
English has more words than you know.
As it turns out, pretty much everything is more complex than you think. It's just that, as Kahneman says, what you see is all there is.
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