Brand Truth

Post by Pete Wailes

There's a lot of talk about transparent, open & authentic communications nowadays. To me, the end goals of this discussion can be summed up thus: Honesty in brand to the consumer This is, of course, vital (and always has been). However, in a world where everyone has personalised their media…

Goldfish Advertising

Post by Pete Wailes

How many ads can you remember? How many do you think you've seen? How many did you care about; which ones made you feel something? The first number is fairly small. The second is vast beyond belief. The third is trivially miniscule. £18.3 billion is spent on all forms…

Big & Meaningless Data

Post by Pete Wailes

The main problem with the digital industry at the moment was nicely summed up by Bob Hoffman: The online advertising industry is drowning in data, but has generated almost no useful facts or principles. The encyclopedia of things we don’t know about online advertising since we started collecting 'big…

Minigeist

Post by Pete Wailes

Minigeist, like Upholsterygeist is a minimalist Ghost theme available here, built to use the least possible CSS whilst still supporting nice social buttons, responsive layout and tidy typography. This site runs it, so you're looking at it now. Features Endlessly responsive Typography friendly 4kb CSS Syntax highlighting using highlight.js…

Welcome to Nostalgialand

Post by Pete Wailes

In the 90's we watched Star Trek and dreamt of better futures. Now we watch Bake Off and dream of the past. At some point we'll look forward again.…