Lessons Learned: Creating an RPG Campaign Story

Post by Pete Watson-Wailes

rpg, writing, tabletop gaming

Main picture: Alice in wonderland by Gordon Tarpley When creating any campaign in any game, the main thing is to make sure that the story you're crafting is engaging. That means being able to bring the characters, and by virtue of that, the players, on an interesting journey through that…

Vivaldi: A Universal JS Router Library for React

Post by Pete Watson-Wailes

react, web dev

One of the problems faced when developing more complex universal applications is how to manage routing requests to UI output. React Router does this by taking in a URI and returning a React component structure. And it's excellent at doing that, but doing so means there's only the front end…

[ES5 & ES6] Debounce React Events on Inputs

Post by Pete Watson-Wailes

react, web dev

In my day to day, I deal with a lot of React code. One of the most common components I use across the codebase I maintain is a table with search and sorting options. The sorting runs onClick immediately, but the tables (generated from JSON) can often run into 10k+…

Making a Tabletop RPG: The Imperial System

Post by Pete Watson-Wailes

rpg, tabletop gaming, imperial system

I spent much of the last year or so mulling on an idea for the setting for an RPG. Towards the end, while taking a break before editing my book, I decided to sit down and created a system around it. Here's my collected thoughts on what I've learned from…

Aim for 0.1x Growth

Post by Pete Watson-Wailes

react, web dev

In development circles, there's the concept of the "10x engineer". That is to say, the best of the best, who by virtue of their excellence are 10x more productive than average. The problem is, productiveness doesn't scale. Complexity adds inertia, and inertia is logarithmic in scale, not linear. A company…

A Narrative of Hope

Post by Pete Watson-Wailes

I was thinking about headlines and book titles the other the other day, and it spawned a thought which I thought I'd follow up on. To what extent can the winners of politics be predicted using their slogans? Well, here's some of the most successful political campaign slogans for the…

Things are Actually Complicated

Post by Pete Watson-Wailes

Design is not veneer. Driving faster isn't just about velocity. Flying to the moon wasn't just about rockets. SEO is more than link volume. 1+1=2 isn't easily provable. It's hard to know why we like what we do. English has more words than you know. As it turns…

Brand Truth

Post by Pete Watson-Wailes

business, marketing

There's a lot of talk about transparent, open & authentic communications nowadays. To me, the end goals of this discussion can be summed up thus: Honesty in brand to the consumer This is, of course, vital (and always has been). However, in a world where everyone has personalised their media…

Goldfish Advertising

Post by Pete Watson-Wailes

marketing, business

How many ads can you remember? How many do you think you've seen? How many did you care about; which ones made you feel something? The first number is fairly small. The second is vast beyond belief. The third is trivially miniscule. £18.3 billion is spent on all forms…

Big & Meaningless Data

Post by Pete Watson-Wailes

web dev, business, marketing

The main problem with the digital industry at the moment was nicely summed up by Bob Hoffman: The online advertising industry is drowning in data, but has generated almost no useful facts or principles. The encyclopedia of things we don’t know about online advertising since we started collecting 'big…